Eksplorasa — Brand Identity & Packaging Design

Eksplorasa is a ready-to-serve Indonesian food brand created for people who want to enjoy delicious meals wherever their journey takes them. The identity brings together the excitement of exploration and the familiar comfort of Indonesian flavors.

We brought a vibrant and joyful energy to the brand, designed to accompany every exploring journey. Whether you’re on a travel spree or heading out on a camping trip, Eksplorasa is your go-to for delicious, ready-to-serve meals.

Scope: Brand Identity, Logo Design, Packaging Design


Colors Inspired by Flavor and Adventure. A vibrant color palette gives each product its own personality while maintaining a cohesive brand system. The colors are inspired by the richness of Indonesian dishes, natural ingredients, warmth, and the lively atmosphere of an outdoor journey.

Pack it. Heat it. Enjoy it.


Delicious Meals, Wherever You Go
Eksplorasa brings the comfort of Indonesian food into a practical format made for modern explorers. A bold and joyful identity designed to make every journey more colorful, flavorful, and satisfying.

Brand Identity, Logo Design, Packaging Design & Illustration
Designed by Mufworks

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