Say hello to Furlab.
Furlab is a premium feline nutrition brand created for cat parents who believe that better everyday care begins with thoughtful nutrition. We developed a visual identity and packaging system that feels warm, trustworthy, and contemporary—while keeping every product clear and easy to recognize.
Scope: Brand Identity, Logo Design, Packaging Design | Year: 2026
Scope: Brand Identity, Logo Design, Packaging Design | Year: 2026
Premium pet food brands often feel either overly clinical or excessively playful. Furlab needed to find the right balance: credible enough to build trust, yet warm and approachable enough to connect with modern cat parents.
Creative Direction & Designed by mufworks